About Frioxpew — Wear What You Feel

I still remember the day my sister stood in front of the mirror, surrounded by shirts she didn’t want to wear. She tried on another, looked at herself, then said something I’ll never forget: “I wish I had something cute. Not trendy. Just… me.”

She wasn’t asking for much. She just wanted to feel like herself. And somehow, none of the clothes hanging in her closet could do that for her.

That moment stayed with me longer than I expected. It reminded me that clothing, at its best, isn’t about what it looks like to others. It’s about what it makes you feel inside. That was the beginning of what would later become Frioxpew.

In 2024, I gave that moment a name. I built Frioxpew out of a small space in 5281 Questa Dr Abilene, Tx 79605, with the hope of giving others what my sister was looking for that day — something soft, sincere, and quietly powerful. Something that doesn’t try to impress, but simply fits. The kind of piece you reach for on a hard day, or a good one, because it feels like you.

The first design was just a warm yellow sun and a hand-drawn smile. I printed it on a tee and handed it to her. She put it on right away, without saying a word. But the way she smiled told me everything. That was the first Frioxpew shirt. And that was the first time I knew this was something worth building.

Clothing That Carries Emotion

At Frioxpew, everything begins with feeling. Each t-shirt or sweatshirt we create is designed to reflect a specific emotion — whether it’s joy, comfort, memory, gratitude, or even quiet sadness. Those feelings are translated into prints and turned into garments that speak without needing to shout.

It might be a t-shirt that helps someone feel seen. Or a sweatshirt that feels like a soft place to land at the end of a long day. Sometimes, it’s not about the design — it’s about what the shirt means to the person who wears it. That’s the heart of Frioxpew.

From Texas, with Intention

Frioxpew is powered by a twelve-person team working together inside our little corner of creation, in Abilene, Texas. I lead the creative direction and design, while others bring those ideas to life through printing, quality checking, fulfillment, and customer support. Every person here plays a role — whether it’s preparing your order, answering your message, or making sure the final product feels just right.

Frioxpew keep all operations under one roof so nothing gets lost in the process. The team might be small compared to big brands, but that’s exactly why each piece feels personal. There’s no outsourcing here — just real people making something real for someone else.

Nothing is made until it’s asked for. That’s been the model from the very beginning. We don’t hold inventory. We don’t mass produce. Every product only comes to life after an order is placed. That’s not just a business decision — it’s a belief that things made with intention carry more meaning. And it ensures that every piece we send out has a real person behind it, not a machine or a warehouse.

Material Matters

Every shirt and sweatshirt we create begins with a premium blank from Bella+Canvas, a trusted apparel manufacturer based in Los Angeles, California. Their Airlume combed and ring-spun cotton is soft, clean, and consistent — the kind of fabric that feels good from the first wear and holds up over time.

Bella+Canvas isn’t just a supplier. They share the values that Frioxpew was built on: ethical production, eco-conscious manufacturing, and quality that doesn’t cut corners. Their facilities are solar-powered. Their processes use significantly less water. And their sizing is consistent — which means when someone finds a fit they love, they can count on it.

Choosing to work with a domestic partner like Bella+Canvas gives our small team more than just great blanks to print on. It gives us reliability, transparency, and the ability to focus fully on what we do best: turning emotion into something wearable.

A Look Inside Our Studio

Every order begins with a blank garment from Bella+Canvas. Once the design is confirmed, it’s prepared and printed using Direct-to-Film (DTF) technology. This method allows us to apply detailed, full-color artwork that stays soft to the touch and holds up through regular wear and washing.

After printing, each item is checked carefully. The seams, fabric, and print alignment are all reviewed by hand. If needed, the garment is steamed and smoothed before being folded and packaged with care.

We don’t produce in bulk or hold inventory. Each item is made after it’s ordered, so what the customer receives is created specifically for them — not pulled from a shelf, but made with attention and purpose.

Who Frioxpew Is Made For

Frioxpew is made for those who feel things deeply but express them quietly. For people who believe small details matter. For the ones who send “just because” gifts. For those who want to remember someone, honor something, or hold onto a feeling — not with big gestures, but with small, sincere ones.

Some of our customers are daughters buying something soft for their moms. Some are dog dads holding on to memories. Some are friends who want to say “I see you” without saying a word. All of them are people who want to wear something honest. This brand wasn’t made for mass appeal. It was made for real connection.